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The week of January 16 saw Alan Lovewell ( ’10) and Oren Frey ( ’11) successfully launch “Local Catch Monterey Bay” – their new venture combining their love for the ocean with a penchant for practical solutions to real world problems. Local Catch Monterey offers weekly “shares” of fresh, sustainable seafood to members. Consumers sign up for a weekly delivery and then pick up their box of fresh-off-the-boat seafood at one of the eight delivery sites in Santa Cruz, Marina, Monterey, Pacific Grove, Carmel and Carmel Valley.

The endeavor has already generated a lot of positive buzz, including a feature in and the Monterey County Weekly. Alan and Oren have created a business model with benefits to the local economy, consumer health and the environment. “By investing in our local fishing industry, we can create a collaborative system of consumers and fishermen, industry and conservationists working together to share the ocean resources our area has to offer,” they say on their Web site , where you can find more information and sign up.

Update: Local Catch Monterey Bay is now , still owned and operated by Adam Lovewell and Oren Frey.